Saturday, October 10, 2015

All about Blue Status - and how to get there.



Let's Talk about Blue Status!  To achieve Blue Status you need $4,000 in Company Sales and 2 qualified Presenters personally enrolled.  The bonus, on top of commissions earned for Blue status is $160 minimum.  Because when you reach Blue, you get 4% of the $4,000 or whatever you do beyond that!  Pretty incredible, right!  So, let's talk about how to get there!

$4,000 in company sales is the equivalent of 183 mascaras - if you were to just sell mascaras.  Good thing we've got lots of other products to sell ;)  So, the minimum team members is 2, but the more you have, the easier that $4,000 will be to obtain.  Don't think just because you grow your team that you can rely on them to get you to that $4,000.  YOU need to take on the bulk of the work!  Average team is probably about 10 members, you can do it with less, for sure.  But if each of those ten team members do their $500 in sales, goal will be achieved!  That's why the duplication of $500 each month is so important. So, if your team isn't quite that large, that's ok.  It can still be achieved, but it's got to be done by YOU, or you need to grow more.

Now, let's talk parties.  Online parties, in home parties, vendor events, makeup playdates.  All very important.  The more you do, the more you sell.  The more you sell, the more money you make, and the more statuses you climb.  If you're looking at online parties qualifying at $200.  You and your team need to run about 27 online parties.  Not all of them will qualify.  So have a little more as a back up plan, or add in some vendor events or in home parties.  In home parties usually do well over $200 in sales.  If you hosted just one per month, you could easily get $400-$500 in sales from each.  Average makeup "playdate" sells about $80-$130 in sales.  What if you had one person per week come by and play through your makeup?  Now, how can you duplicate this down to your team?  Encourage them.  Set goals with them for the month.  Consider incentives for the month.  If you take the number of parties needed and divide it by how many team members you have, you come up with a number for each person.  How about a drawing for a set of 3 lipglosses for each person that hosts those numbers of parties, or play dates, or reaches a certain sales goal for the month.  You can use a half off on that making that set cost you just $20.  The bonus for blue is  $160.  Well worth that $20 in my eyes :)  Don't spend more than about 10% of your income on incentives for your team, if you choose to do them.  Focus on shouting out your team too.  Encourage them every step of the way.

Attraction Marketing Post Ideas

Using your personal profile is a great way to attract new leads and business partners.  After watching some of the most successful people in Younique, I have found that they post a minimum of 5 times a day, and usually upwards of 8 times a day.  But, they're not business and sales posts.  They're more lifestyle approach working their business into their postings and their life.  Here are some of the ideas for some of your attraction marketing style posts.  The list goes on and on, so you can come up with your own.  Sometimes it's tough coming up with ideas on the fly, now you can reference this sheet to help you!  Happy Attracting!


Here are 3 daily posts.  These are more of your "non-makeup" posts, more regular posts but can still relate to your business some.

  • Positive Quotes 
    • A lot of quotes get shared, that's why we post them.  That will help your facebook become more popular too.  Which we all want, so more people see ours posts!  Also, you will stand out in the crowd when you're so positive!
  • Normal/Daily Posts
    • You don't want it to be all about makeup!  You want them to know you're a real person.  
  • A day in the life of...
    • What are you doing today?  Where are you going?  What's changed in your life because of this business?  Are you able to go on a field trip with your child because of the flexibility?

Now, here's some of the business style posts.  Steer clear of a lot of graphics, they seem very sales related, and they don't get attention.  It's ok sometimes, but use your own pictures or pictures of people you know!  So, if you're using the 3 posts above, you will want to choose AT LEAST 3 of these posts EACH day to makeup your 5 post minimum.  It will seem like a lot at first, but remember, not everyone on your friends list sees each of your posts.  

  • Purple Card
    • A purchase
    • Debt Payoff
    • What it has done for you
    • Where you're going/What you're doing with your card (i.e. trip, lunch, pay for dance, dance costumes, shopping, etc.)
    • Picture with your purchases
    • Groceries/other expenses
    • Extras (is it helping to pay for an extracurricular activity for child, or is it paying a medical bill, or now you can afford organic groceries, etc)
  • Looks/Products
    • Of course you want to showcase your products that you offer!  These don't have to necessarily have to be a picture of you ALL of the time, but I can guarantee when your friends see YOU they will be interested.  Steer clear of graphics, instead, go to the Personal Results group on Facebook and use Presenters photos.  That's what it's there for.
  • Shout Outs
    • Share the excitement of a growing team or team members hitting promotions.  These don't have to be members from your own downline.  No one else knows that.  There is an excitement people see when other people are hopping on board and hitting promotions, getting bonuses, etc.  It makes them want to join in on the fun!  Create some excitement around the business.  It's contagious!
  • Opportunity 
    • Again, steer clear of the use of a lot of graphics.  Stories sell.
    • What this opportunity has been for you since you started
    • What it's helped you with and do
    • What's happening in the business. (Is there a promo to sign, an incentive trip coming up, even if you're not going, you can talk about it, and how you can't wait to be on it next year)
    • Your time in business
    • What you can now do because of this business
    • Compare this to your 9-5 job
    • Videos about the opportunity
      • What comes in the kit
      • Frequently asked questions
      • All about becoming a presenter
  • Business
    • Picture of how/where you are working your business 
      • These help to show others they can fit it into their life too!
      • From your phone on the go?
      • In front of your fireplace with feet propped up?
      • In your pajamas?
      • In the evening after children asleep?
      • On your lunch break during your 9-5 in your car?
    • About the Company
    • About the Younique Foundation
    • Makeup Playdates
    • Events you do
    • Team events
    • In home parties
    • The fun you're having